Published on Dec. 22, 2016
New Hisex Branding
From November 15 - 18, 2016 the Eurotier exhibition took place in Hanover, Germany. Eurotier is the world’s leading trade fair for animal production.
The new Hisex branding was on display at the new Hendrix Genetics booth along with imagery from the other genetic brands. Team members from the layer, turkey, and swine units were on hand to reconnect with customers, partners, and industry members.
Hendrix Genetics invited 250 customers and friends from the poultry and pig industry to the booth for a hospitality event. In a short presentation Antoon van den Berg, the CEO of Hendrix Genetics, spoke on the decision to merge the strength of all individual companies into One Hendrix Genetics. He also shared some key highlights of the future plans and goals for Hendrix Genetics.
